Privacy Policy
At Hong Kong Lianda Limited, we are committed to protecting your privacy while delivering innovative, sustainable fashion. This policy outlines how we collect, use, and safeguard your personal data in alignment with our "Fashion Forward, Responsibility First" ethos. By engaging with our services, you agree to the practices described below.
1. Data We Collect
Directly Provided Data
- Account & Purchase Details: Name, email, shipping/billing address, payment information (processed securely via PCI-compliant systems).
- Preferences: Size, style choices, and wishlist items to personalize your experience.
- Virtual Try-On: Body measurements (voluntarily submitted via our AI-powered tool) to enhance fit accuracy.
Automatically Collected Data
- Device & Usage: IP address, browser type, and interaction patterns on our website/app (e.g., pages viewed, cart activity).
- Cookies: Functional, analytical, and marketing cookies to optimize site performance. Manage preferences via your browser settings.
Third-Party Data
- Social media profiles (if linked to your account) and analytics from partners like Google Analytics.
2. How We Use Your Data
- Order Fulfillment: Process purchases, ship orders, and manage returns using eco-conscious logistics partners.
- Personalization: Recommend products (e.g., swimwear, co-ords) based on your browsing history and size preferences.
- Sustainability Initiatives: Anonymized data may be aggregated to reduce waste in production and shipping.
- Communication: Send transactional updates, promotional offers (opt-out anytime), and impact reports on our "Wear It Forward" initiatives.
- Tech Innovation: Improve AI virtual try-on accuracy and develop size-inclusive designs.
3. Data Sharing & Transparency
We only share data under strict conditions:
- Service Providers: Trusted partners for payment processing, shipping (e.g., DHL, UPS), and IT infrastructure, all bound by confidentiality agreements.
- B2B Partners: Retailers using our wholesale portal receive anonymized inventory forecasts, never individual customer data.
- Legal Compliance: Disclose information if required by law (e.g., fraud investigations).
- Community Impact: Non-identifiable data may support our nonprofit partners (e.g., ocean conservation NGOs).
We never sell your personal information.
4. Your Rights & Choices
- Access/Update Data: View or edit account details via our website’s "My Profile" section.
- Delete Data: Request account deletion by contacting [email protected].
- Opt-Out: Unsubscribe from marketing emails or disable cookies via browser settings.
- Data Portability: Request a copy of your data in a machine-readable format.
Residents of the EU, UK, or California (CCPA/CPRA) have additional rights under GDPR, CCPA, or other regional laws.
5. Security & Sustainability
- Encryption: SSL/TLS protocols protect data transmissions; payment details are tokenized.
- Green Hosting: Our servers use renewable energy to align with our 2030 Zero-Waste Goal.
- Employee Training: Strict access controls and annual privacy compliance workshops.
6. International Data Transfers
As a global brand, data may be processed in countries outside your residence (e.g., EU to US). We ensure compliance via:
- Standard Contractual Clauses (SCCs) for EU/UK transfers.
- Privacy Shield-certified partners (where applicable).
7. Policy Updates
We may revise this policy to reflect new sustainability initiatives or legal requirements. Changes will be posted here, with material updates notified via email.
Contact Us
For questions, data requests, or to report concerns:
- Email: [email protected]
- Mail: FLAT 1506, 15/F, CHEUNG FUNG COMMERCIAL BLDG, 21-25 CHEUNG SHA WAN ROAD, SHAM SHUI PO, HONG KONG
- Phone: +852 46149740